2010 U.S. Open – and Tiger Needs a New Brand Manager

Graeme McDowell

Congratulations to Northern Ireland’s Graeme McDowell, who shot a final round 74 to hold off France’s Gregory Havret, along with favorites Els, Mickelson and Woods.  McDowell, a graduate of University of Alabama-Birmingham, finished the U.S. Open even par, +3 on the day, to edge out Els by a single stroke.

Havret, Els, Woods and Mickelson all had a shot to make their move and win the tournament, yet time and time again, each of them wasn’t able put a string of great shots together to make it happen. Pebble Beach played tough, as only one player in the top 14 finishers completed the final round under par.

McDowell is a very likable guy and showed sincere appreciation for the moment as well as raw excitement that people can relate with, no matter where they are from.  The 30 year -old 2010 U.S. Open Champion raised his world golf ranking from #37 to #13 with his win, along with his yearly earnings to $2.4 million.

In a somewhat related story, Tiger Woods, the world’s #1 ranked golfer, finished 4th… and needs a NEW “brand manager” and/or P.R./media coach.  After his final round of 75, he was asked “What can you take from this weekend? (something of that sort), and his reply was “Nothing, I made 3 mental errors and it cost me the championship.” Well Tiger, I have news for you; you made at least 18 errors over the last year and a half, and you’re lucky to still have a few sponsors, ’cause you’re not makin’ big money on the golf course. I understand Tiger was disappointed, and I get that he goes into EVERY tournament with the mindset to win. I respect that… and it would have been great for him to respond with something like this:  Well, although I didn’t play well and am very disappointed in some decisions I made, it was great to be out here today in contention.  I am very happy for Graeme and am extremely happy for how the crowd supported me the entire week.  I’m still on my way back, and I’m more focused than ever.

Oh well, what do I know.



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